Can an Arts & Technology festival add a technological experience to truly innovate culture? That was the starting question of this project.
The idea: enable people through Near Field Communication (NFC) technology to share with other visitors their opinion on art works. The advantage: no 'parasitic' use of technology (like with Google or facebook), but an enabling of the visitor who forms an opinion of an art work, decides to share it and then is enabled to actively do that.
The project started in 2010. Was scaled up from one festival to all cultural festival organizations in Noord-Brabant, the Netherlands.
It was then stopped, due to the fact that one festival director decided not to want to share the data of her festival with the others. So besides what we have learned about how to make a festival experience interactive and co-creative, we have also learned which institutional barriers to successfully create and introduce smart solutions.