Citizen-centric 'smart culture'

Can culture in Europe become more interactive and participative?

Can an Arts & Technology festival add a technological experience to truly innovate culture? That was the starting question of this project. 

The idea: enable people through Near Field Communication (NFC) technology to share with other visitors their opinion on art works. The advantage: no 'parasitic' use of technology (like with Google or facebook), but an enabling of the visitor who forms an opinion of an art work, decides to share it and then is enabled to actively do that. 

The project started in 2010. Was scaled up from one festival to all cultural festival organizations in Noord-Brabant, the Netherlands. 

It was then stopped, due to the fact that one festival director decided not to want to share the data of her festival with the others. So besides what we have learned about how to make a festival experience interactive and co-creative, we have also learned which institutional barriers to successfully create and introduce smart solutions.



The solution explained

* technological proof of concept

* interesting technological features explored (recommender, live collaborative event output, non-parasitic interactivity through NFC technology etc. etc.)

* evaluation with the cultural sector (international attendees of the STRP Festival)

* joint development with NXP Semiconductors (for NFC technology)

* extra level of engagement with visitors (both from participative 'serious' side, as well as from 'fun' side)

* potential to connect leisure industry with cultural industry (for place making and economic return, post-COVID recovery through tourism)

* a transformative potential for the cultural industry to stop competing for visitors and to start working together for a bigger share-of-time and share-of-wallet

More solutions

European cities are working to make life easier for their residents and Europeans more broadly.

6 members
2 countries
6 cities
European value

The beating heart of the urban digital transformation

26 members
10 countries
25 cities
European value
I can, I enable
100.000 citizens

This group aims to build a community of like-minded cities, working on local digital twins.

33 members
13 countries
26 cities
European value
I can, I enable, I learn, I matter, I participate, I trust
6.000.000 citizens


contribute on a voluntary basis to a joint investment plan to adopt and implement common existing digital solutions on a large scale in the EU;
optimise synergies between EU, national, regional and local funds;
strengthen investment in local digital transformation from EU funds and programmes, to ensure an inclusive and sustainable Europe;
use common public procurement practices to jointly define specifications and reduce the cost of investing in successful digital platforms and related technologies.

The technical group of works together to develop a common list of standards and technical specifications to achieve interoperability of data, systems, and platforms among cities and communities and suppliers around the world to enable solutions such open urban platforms and digital twins.

Remove obstacles to the digitization of already existing public intersectoral and cross-border services in the Union

Enable brand new, original public intersectoral and cross-border services, which respond to new needs

Valorise the best practices, facilitating their adoption in another EU countries with ease and incentives

Empowering public authorities to innovate via education and capacity building, is crucial in the concept of Living-in.EU. We equip public officers with the skills and methodologies necessary to thrive in an increasingly digital world.

This group helps develop and implement a framework, built on existing methodologies, to measure and monitor the benefits for citizens, public authorities, businesses and other stakeholders at local level.